There are advertising agencies that are copying designs from internet and providing these designing services free to the clients, earning primarily through media buying. Obviously quality conscious clients do not fall for free designs as no wise person will take the risk of saving a few thousands when he is spending millions to get his message across effectively. But how can we ignore kickbacks offered to the managers (clients) for such compromises.
This malicious situation has damaged the image of the advertising agencies in Pakistan and undermined the importance of talented designers and copywriters. On the brighter side it pushed the talented ones to start their own creative boutiques (or other specialized agencies) based on their strengths instead of looking for jobs in already established agencies. These newly emerging small agencies are very refreshing for clients too as they offer original and more effective solutions packed with interest for target customers.
We, Eye Apple, are also an example of such agencies offering properly worked-out expert solutions. At Eye Apple we are preferring to work with few clients who take marketing and advertising seriously and want their presentation standout in the clutter. We are working to be recognized as an ad agency that is honest, amazingly creative and dependable. For us profit is a byproduct; clients’ success is our real reward.