How to find best SEO services in Lahore
Are you looking for SEO services in Lahore? Choosing a company or individual for Search Engine Optimization of your website is a tricky job. But it can be easy if you already know some important aspects of SEO in general, and particularly about SEO services in Lahore. In very simple words SEO means that when people search for a solution that you and your competitors are providing, your website’s link should appear on the first page of Google and/or Bing if not on the top.
SEO comprises of two phases. These phases are commonly known as On-Page SEO and Off-Page SEO. On-Page SEO refers to the practices that include keyword analysis, writing relevant and original content, taking care of appropriate keyword density, appropriate categorization, getting indexed by search engines, etc. Whereas second phase refers to the process that involves making your website popular in the eyes of search engines as well as among humans. In both of these phases, writing relevant and original content is of primary importance. So, giving your Search Engine Optimization job to someone who is not competent enough in writing correct, relevant, and original content is equal to diminishing your website’s credibility in the eyes of search engines and humans both. Once you lose credibility you also lose your SERP (Search Engine Results Page) position.
Other than content writing, you should also know that there are some practices called Black Hat SEO that may bring your website on the first SERP temporarily but as soon as the search engine detects those practices, it penalizes your website by throwing your website very far from first SERP. In contrast, White Hat SEO is far from any such danger and comprises of practices that search engines approve and appreciate. Although it takes some time to achieve the results this way, but final results are worth the time and these results last for long.
Finding a good SEO expert is slightly difficult because (i) bad SEO is cheaply offered by so many that good SEO experts gradually also leave this slow and steady practice and become part of the fraudulent mob to earn more clients and make fast money, (ii) competent and honest people are always few in every industry. Now that you understand some important factors to consider before appointing SEO services in Lahore, you can recognize if something fishy happens around your website.